Per the new FTC information, sales material shouldn’t create the impression that customers can easily earn money without putting in much work, and should give specific ideas of how they’ll earn the money (e.g., content marketing, video marketing, social media, etc). [B]Sales pages should also not overstate how much can realistically be made, or imply that earnings are guaranteed.
The FTC also strongly discourages false urgency/scarcity messaging (for example, “Only 3 copies left!”) when there is no actual scarcity.