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In early December, the FTC released a report outlining ways to improve online consumer privacy, which included a recommendation to create a Do-Not-Track system that would allow internet users to opt-out of having their online surfing behavior tracked. The report quickly gained a lot of attention from legislators and privacy organizations, online advertising industry professionals and the general media. Within a week, Microsoft had weighed in with the announcement that their upcoming release of Internet Explorer 9 would offer consumers a new “opt-in mechanism (Tracking Protection) to identify and block many forms of undesired advertising.” An additional feature called “Tracking Protection Lists,” will give internet users control over what third-party site content can track them when they are online.
Google and Mozilla weighed in on the Do-Not-Track discussion this week with separate announcements about new tools each company will launch to enable internet users to more easily opt-out of online tracking for ad-serving purposes.
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这是嘛意思啊 |
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