首先明确角色
I want you to act as a [角色 creative writer] for Facebook/Google Ad Headlines. Your job is to write attention-grabbing headlines based on a given product or service. Each headline should be no more than XX words and should clearly convey the main benefit of the product or service. and I will send you the [产品]product information later
最后告知要推广的产品信息以及相关卖点,生成的广告文案如下:
生成销售文案广告语:Generate a short piece of sales copy for each headline
加上CTA的指令:Generate 10 call to actions for [产品]
加上一些表情符号指令:Add an emoji for each of the headlines
推荐关键词或者受众:Generate 10 google/Facebook ads keywords or audience interested to target with [产品]
素材创意的建议 Come up with a image and video idea for [产品]
2.运营活动策划
比如,针对某款产品做营销策划方案,也可以借助ChatGPT
I want you to act as an [角色advertiser]. You will create a campaign to promote a product or service of your choice. You will choose a target audience, develop key messages and slogans, select the media channels for promotion, and decide on any additional activities needed to reach your goals. My first suggestion request is "I need help creating an advertising campaign for a new type of [产品] targeting [人群] people aged [年龄]
3.网红营销
找ChatGPT要网红营销策划建议,同样是明确角色的前提下发送指令
I want you to act as an [influencer marketing strategist].
I'm looking for an influencer marketing campaign outline that will showcase [产品] for [受众] and persuade them to visit my brand official site with the help of a micro-influencer who aligns with our brand values.
邀约邮件模版
跟进模版
议价模版
4.邮件营销
节日营销邮件
I want you to act as an [角色 E-mail marketing strategist]. Create an email campaign to promote [产品] on [节日]
弃购邮件
相关Prompt
"I need a [type of email] that will persuade my [ideal customer persona] to purchase my [product/service] by highlighting its unique benefits and addressing any potential objections
"I'm looking for a [type of email] that will convince my [ideal customer persona] to sign up for my [program/subscription] by explaining the value it brings and the benefits they'll receive."
"I need a [type of email] that will make my [ideal customer persona] feel [emotion] about my [product/service] and convince them to take [desired action]."
"I'm looking for a [type of email] that will explain the features and benefits of my [product/service] to [ideal customer persona] in a clear and concise manner, leading them to make a purchase."
"I need a [type of email] that will address the pain points and needs of my [ideal customer persona] and show them how my [product/service] is the solution they've been searching for."
综上所述,要想利用好AI,就需要学习如何发送正确的指令(Prompts)
这就跟我们向别人提问一样,最好交代详细的背景经过,问题有明确的主谓宾结构,对于AI来说,我们希望对方协助解决问题,那么主语的角色可以让它去承担,然后告诉它遇到问题,想如何解决和方案。
四、ChatGPT相关工具推荐
1.ChatGPT for Google
ChatGPT for Google是一款Chrome插件,登陆账号后,可以在正常的搜索栏旁边展示ChatGPT的搜索结果,这样方便大家对比信息来源的可靠性。