|
Per the new FTC information, sales material shouldn’t create the impression that customers can easily earn money without putting in much work, and should give specific ideas of how they’ll earn the money (e.g., content marketing, video marketing, social media, etc). [B]Sales pages should also not overstate how much can realistically be made, or imply that earnings are guaranteed.
The FTC also strongly discourages false urgency/scarcity messaging (for example, “Only 3 copies left!”) when there is no actual scarcity.
赚钱类产品的sale page 不能给顾客留下 不费太多力气就能轻易赚钱 的印象,而且必须给出具体的思路如何帮助顾客赚钱。sale page 中不能出现保证顾客购买使用产品后能赚多少钱的煽动性的论断用语(大概类似我们看到的 日入100刀,月入万刀 这样煽动的广告语),更不能暗示顾客保证能赚到钱。
更不允许出现欺骗性的信息(比如 只剩最后3份,优惠还剩24小时倒计时)等等。。。。。。。 |
|